Marknadsvärde

The price the home is likely to sell for

Marknadsvärde (market value) is the estate agent’s assessment of what a home would most likely sell for on the open market. It is not the same thing as the utgångspris (the asking price, or the seller’s starting price). Market value is the figure you actually want to compare against, because it says something about what the home is genuinely worth.

When the asking price becomes a lockpris

The asking price is allowed to sit a little below the market value without anything being wrong. As a rule of thumb, an asking price set just over ten percent below the assessed market value is not considered a significant deviation. If the asking price sits much lower than that, with no reasonable explanation, it may be a lockpris (a bait price set deliberately low to attract more bidders and kick off a bidding war). That goes against good estate agent practice.

What you should do as a buyer

Never base your own numbers on the asking price when working out what the home can cost you. Form your own view of the market value by looking at slutpriser (final sale prices) for similar homes in the area. If the asking price feels strikingly low, expect the final price to land considerably higher, and set your own bidding limit based on what you can afford, not on the starting price.